Sep 22, 2017

How to Become an Internal Communications Specialist


Internal_CommunicationsSpecialistInternal communications (or employee communications) is concerned with sharing information, building understanding, creating commitment and commitment. Internal communications specialists are highly trained professionals that plan and use communications to systematically influence the knowledge, attitudes and behaviors of employees in the organizations that they work for.

What does an internal communications specialist do?

Internal Communications specialists support senior managers and  leaders in delivering appropriate messages to their employees in order to achieve organizational goals. They manage internal communications vehicles such as intranets, towhall events,  and employee newsletters. They also help refine and  develop messages for senior leaders to ensure that the messages are both well understood by employees and likely to result in the desired change of behavior. In addition, internal communications  specialists are expected to be great at collecting feedback and measuring the effectiveness of any communications shared with employees.  Two big areas in internal communications are supporting change management and employee engagement. 

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Many internal communications specialists often come from other professions, usually human resources, journalism and employee safety. 

What kind of training does an internal communications specialist need?

Internal Communications specialists typically need at least a bachelor degree in communications, journalism, public relations, business administration, human resources, or other related field. While a background in communications and journalism is useful, many employers prefer applicants with broader business experience.  Many aspiring internal communications specialists complete courses in business administration, information technology, and human resources. Many also complete internships while pursuing their education to gain practical experience and establish valuable contacts. Many employers provide on the job training to new communications specialists. New specialists often shadow experienced employees to learn the required policies and procedures. They often begin completing simple tasks and move on to more advanced duties as they gain the necessary skills and experience. Many communications specialists obtain professional certification to remain competitive in the field. The International Association of Business Communicators (IABC) offers the Accredited Business Communicator (ABC) designation, while commercial providers like Melcrum International and Ragan Communications also offer specialized training in internal communications. Communications specialists must complete regular continuing education to maintain their certifications, keep their skills up to date, and stay abreast with advancements in the field.




What are the prospects for a career as a communications specialist?

Employment of internal communications specialists is expected to grow much faster than average for all professions, increasing 24% through 2018 (1). The growing population and increased need for communications experts will drive job growth.

Job prospects should be good with strong competition. Internal communications specialists with advanced training and extensive experience will have the best job opportunities.

How much do communications specialists make?

As of 2015, internal communications specialists with less than 1 year experience earn average annual salaries between $30,506 and $41,348. Those with 2 to 4 years experience earn average annual salaries between $52,000 and $65,000. At higher levels, the pay can go range from $80,000 to $200,000 for top internal communications managers and advisers. 




For anyone considering whether and how to become an internal communications specialist, this is an excellent career choice for individuals with a strong interest in communications and performing a variety of tasks for their organization. Internal communications specialists must have a solid understanding of a variety of communications methods. Creativity, initiative, relationship building, good problem solving, and good judgment are necessary characteristics. Internal communication specialists must be able to communicate in a clear and simple manner and be able to interact with a wide variety of people. They must be self-confident and be able to work under stress and pressure to meet specific deadlines.

Becoming an Internal Communications Specialist Requires Skills & Training, Start Today

Are you serious about becoming an Internal Communications Specialist? Then you need to get the required skills and training to do it! To start your new career, first you must decide what school you want to enroll in, so you need to gather info about potential schools. Use the  College Mouse Degree Search tool  to find the right course and college for you, and get started towards your new dream job today! After you sign up for your course, make sure you fill out and submit the FAFSA so you can take advantage of any financial aid currently available to you

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